BHUBANESWAR, Odisha – According to recent news reported by The Time of India, the Bhubaneswar Municipal Corporation (BMC) has decided to bring the locations of all the advertisements or hoardings under the administrative area of BMC in a hoarding management system. The BMC has decided to harness the power of Geographic Information System (GIS) in an attempt to check mushrooming of illegal hoardings cluttering the skyline of the city.
The BMC will bring new advertisement regulation which will pave way for online booking of advertisement space. All the advertisement put up in BMC’s jurisdiction will automatically come under the GIS. The new regulation will be in vogue from January.
The automated mechanism will not only help filter unauthorized hoardings but will also ensure transparency in advertisement regulation. The GIS mapping of all the advertisements will be visible in the Bhubaneswar One web portal, an information zone on locations of hotels, healthcare centres and government offices and status of various online services for the citizens.
“We will integrate the GIS map in the website so that we get feedback from people on which advertisements are legal. The hoardings or any advertisement materials which are not available in the GIS are unauthorized. If in a particular ward, people complain about illegal advertisement it will be removed,” said BMC commissioner Krishan Kumar.
A week ago, the BMC decided to remove all the illegal advertisements and put a complete ban on rooftop hoardings to regain the aesthetic beauty of the city. The rooftop hoardings were cluttering the cityscape. Earlier, the civic body decided to implement no-hoarding zones in places of historical and monumental importance.